Our premises are at 5 Blenheim Street, just off New Bond Street. From Oxford Street, head south on New Bond Street and turn right onto Blenheim Street. We’re on the left side of the street.

Pawn Your Chopard





Our promise to you
Secure a loan against your Chopard watch with a competitive 5% fixed interest rate. At our Central London pawn shop, we offer transparent terms for Chopard loans, ensuring you know exactly what to expect when you pawn your luxury Chopard timepiece in Central London.
Our experts offer complementary auction-based valuations for your Chopard watch. As one of the most experienced Chopard pawnbrokers in Central London, we ensure our appraisals are as precise and reliable as your luxury watch allowing you to unlock short-term finance without the hassle.
We understand that our customers choose to pawn their Chopard watches with us when they need discrete, transparent, and fast-moving loans. Pawning your timepiece should be straightforward, which is why we don’t charge any hidden fees. Everything is upfront and clear, with no nasty surprises.
Our Mayfair pawn shop focuses solely on the value of your Chopard timepiece. When you obtain a loan against your Chopard watch with New Bond Street Pawnbrokers, it won’t hurt your credit rating, which is why our loans are such a credible alternative to traditional unsecured financing.
When you need a quick cash injection, you can pawn your Chopard watch and receive same-day payment. Our efficient process ensures you can access cash promptly when you loan your Chopard timepiece at our Central London location, with bank transfers often taking as little as two to four hours.
When you work with New Bond Street Pawnbrokers, you can benefit from the flexibility of our collateral loans on Chopard watches. You can pay off your loan at any time without penalties. This freedom allows you to redeem your pawned Chopard whenever it suits your financial situation.
You can trust in our FCA-regulated service when you pawn your Chopard watch. Located near Oxford Street and Bond Street Stations, we provide a secure and professional environment that has helped us become one of the most awarded and celebrated pawn shops in Mayfair.

5%
fixed interest rate
35+
years experience
40+
industry awards
Auction based estimates
The most awarded pawnbroker in the UK

With over 40 prestigious industry awards, a loyal customer base, and flawless reviews, our track record speaks for itself. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a four-time National Pawnbroker Association (NPA) award winner and familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing loans has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our store brings to customers. We took home the NPA Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork. Additionally, the NPA highly commended us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector.
Transparency, fair lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded pawn shop in the UK.




How We Value Your Chopard
Call us or fill in the form on our website
Begin the process of pawning Chopard watches by contacting our Mayfair office today. Our Chopard pawnbrokers will shepherd you through the process of securing a loan against your luxurious Chopard timepiece.
Or call 020 7493 0385 to speak with our team

2. Review Watch
Our specialists conduct comprehensive auction-based Chopard valuations based on their experience and knowledge of models like Happy Diamonds, L.U.C, or Mille Miglia. We evaluate based on age, condition, rarity, and materials.

3. Agree Loan Amount
Following our evaluations, we’ll propose an appropriate collateral amount that reflects your Chopard’s value on the broader market. Our Central London Chopard watch loans are FCA-regulated as standard, ensuring the fairness and safety of your contract.

4. Receive Payment
Once terms have been agreed upon, we’ll transfer your capital. In many cases, the money will be in your account in just a few hours. From there, you can pay off the loan and regain your Chopard watch at your convenience.

Common models we loan against

Chopard timepieces are celebrated for their elegance and precision, and New Bond Street Pawnbrokers is proud to offer loans against the Swiss brand’s most iconic models.
We regularly lend against the iconic Happy Sport, Mille Miglia, L.U.C, and Imperiale collections, as well as rare limited editions and vintage pieces. Our expert appraisers use real-time auction data and market trends to provide a fair, competitive valuation for your Chopard, taking into account its model, materials, condition, and provenance.
The process is simple and secure. We don’t require credit checks, and we don’t believe in hidden charges. What’s more, we provide same-day payment that often arrives in your account within a few hours.
Our fixed 5% interest rate and flexible repayment terms put you in control, allowing you to settle your loan at any time without penalty. All watches are stored in our fully insured, high-security Mayfair vaults for the duration of your loan. As FCA-regulated pawnbrokers with over 40 industry awards, we offer a discreet, transparent service tailored to the needs of Chopard owners. Whether your watch is adorned with diamonds or crafted in gold, we help you unlock its value while ensuring it’s kept safe and secure.

Featured in the Press
Our quality service, high standards, and innovative business practices have earned positive press coverage from a diverse set of media outlets such as The Times, The Telegraph, Time Out, Channel 4, The Spectator, and more.








Opening Hours
Open
Monday to Friday
Closed
Saturday & Sunday


Bus

Car

Tube
Our Team
Susana Figueiredo
Manages the day to day running of the business

Mariana Vlad
Manages the day to day running of the business

Constantin Singureanu
Heads up our marketing and digital efforts

David Sonnenthal
The founder of New Bond Street Pawnbrokers

FAQs
How will you value my Chopard watch?
At New Bond Street Pawnbrokers in Mayfair, our experienced appraisers evaluate Chopard watches based on multiple factors, including model, condition, age, and current market demand. For rare or limited-edition pieces, we may consult auction records or specialists to ensure an accurate valuation of your Chopard timepiece.
What papers do I need to pawn my Chopard to you?
We typically require the original box, warranty card, and service history because they can guarantee provenance and significantly enhance your Chopard watch loan.
How can you bring your Chopard to us?
You can visit our exclusive Mayfair location for an in-person appraisal of your Chopard watch. For high-value timepieces, we offer a secure pickup service within Central London.
How much will I get for my Chopard watch?
Loan amounts vary based on the specific Chopard model, condition, and current market trends. Rare models like the L.U.C or Mille Miglia collections often secure higher loan values.
Example of a loan on your Chopard timepiece
A well-looked-after Chopard Happy Diamonds watch could potentially secure a loan between £5,000 to £15,000, depending on its specific features and the current state of the market.
What Chopard watches do you lend against?
We offer collateral loans on a wide range of Chopard watches, including the L.U.C, Happy Diamonds, Mille Miglia, and Imperiale collections.
Is my Chopard safe after securing my loan?
As one of the most trusted Chopard watch pawnbrokers in Mayfair, we store all timepieces in our secure, climate-controlled vaults throughout the loan period.
Can I pay my loan at the end of the contract, and do you charge any early repayment fees?
You can repay your loan at any time during the contract period. We don’t charge early repayment fees, making our Chopard watch loans in London flexible for your needs.
How long can I pawn my Chopard for?
Our standard loan period for Chopard timepieces is up to seven months, but this can be extended if needed.
Will you carry out a credit check?
No, we don’t perform credit checks. Our loans are based solely on the value of your Chopard watch.
Can I renew my loan agreement?
Yes, you can renew your loan by paying the accrued interest and agreeing to a new contract term.
What will happen to my Chopard watch if I don't pay my loan?
If you’re unable to repay the loan, we may sell the watch to recover the loan amount. However, we always try to work with our clients to find alternative solutions that work for both parties.
Can I pawn a Chopard without papers?
In some very rare cases with vintage or rare watches, it may be possible. However, having original papers can increase the loan value. Our experts can still authenticate and value your Chopard without papers, but we can’t guarantee a loan without the required paperwork.
Can I pawn a Chopard I found?
No. You must provide proof of ownership or purchase.
Can I pawn a damaged Chopard?
Yes, but any damage, even minor, can affect the loan value. Our experts can assess repair costs and factor this into the valuation.
Can you spot a fake Chopard, and how?
Our experienced appraisers use a mix of techniques to authenticate Chopard watches, including examining the movement, case quality, and specific brand hallmarks.
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