New Bond Street Pawnbrokers is a high-end, multi-award-winning pawn shop in Mayfair, Central London, specialising in initial online valuations and loans on fine assets such as jewellery, watches, classic cars, diamonds, art, memorabilia, prints, sculptures, and paintings.
With over 40 prestigious industry awards & nominations, we are a 6-time National Pawnbrokers Association (NPA) award-winning luxury pawn shop, operating for over 25 years from our Central London, Mayfair store. With a loyal customer base and flawless reviews, our track record speaks for itself, making us one of the best pawn shops and pawnbrokers in London, UK. We retain a customer base of high-net-worth individuals and famous names through competitive interest rates, discretion, trust, and impeccable service.
Headed by David Sonnethal, a familiar media figure, New Bond Street Pawnbrokers’ modern, forward-thinking approach to providing collateral loans on fine items and assets has not gone unnoticed by the public, the media, or trusted industry bodies.
Our reputation as an industry leader is cemented by awards that recognise the value that our local pawn brokers bring to customers in London, from initial online valuations to collateral loans on fine watches, art, paintings, diamond jewellery, classic and prestige cars.
We took home the National Pawnbrokers Association (NPA) Best Store of the Year award in 2019 and 2024 thanks to our commitment to innovation, adoption of technology, and a strong focus on teamwork, and the National Pawnbrokers Association – Employee of the Year award in 2025. Additionally, the NPA awarded us in 2022 and 2023 for our engaging social media work, which helped bring us closer to our customers.
New Bond Street Pawnbrokers also won “Best Website” and “Disruptive Business Model” at the UK Business Awards, thanks to our focus on customer-centric digital experiences. Finally, our win at the Experian Credit Awards demonstrates our dedication to responsible lending, customer care, and digital innovation in the luxury pawnbroking sector in and near London, and across the UK.
Transparency, fair collateral lending practices, and user-friendly experiences are at the heart of what we do at New Bond Street Pawnbrokers. Reach out today to discover why we’re the most awarded luxury pawn shop in London & the UK for collateral loans on watches, fine art & paintings, diamonds, diamond jewellery, luxury, vintage and classic cars.